Fizik was founded in 1966 in Italy and is a globally recognised brand which has earned the respect of elite and fitness cyclists alike. Fizik manufacturers bicycle saddles, bike shoes and other miscellaneous cycling accessories.

fi'zi:k is a racing brand. It represents beauty, speed, passion; freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of ‘The fire of competition’.

The Bicycle Store is an authorised dealer of genuine Fizik cycling saddles , shoes and accessories.