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Who's Gu? Gu is a company of athletes. Whether it’s for long-lasting energy, muscle-rebuilding fuel and protection, or natural hydration in a gel, powder, drink, capsule, or some other form we haven’t invented yet, we are committed to helping propel you to the next level.GU works. Our Berkeley-based sports nutrition company started with our original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU Electrolyte Brew (formerly Gu2o) was launched as the perfect hydration companion to GU Energy Gel. 2008 saw the introduction of Roctane Ultra Endurance Energy Gel, followed by Chomps Energy Chews and GU Recovery Brew in 2009. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before.
The Bicycle Store is an authorised dealer of genuine GU sports nutrition products.