Limar specialise in high performance bike helmets and cycling eyewear.

Limar is an Italian company, with a 30 year experience in the production of cycle helmets, leading the way with the world’s lightest helmet range. Limar has a strong mission: to be “The Helmet Specialist” by offering the market the widest and best range of bicycle helmets in terms of lightness, comfort and fitting. All Limar products are designed and styled in Italy. Limar's range include superlight and ultralight MTB, Urban & Skate and Road Bike Helmets and a popular Youth & Kids Helmets array. 

The cycling glasses range includes photochromic, polarised and interchangeable lenses models.

The Bicycle Store is an authorised dealer of Limar bike helmets and cycling glasses.