Bell Helmets Mission: Places to ride and compete, substance over fashion, performance over pose. Bell seeks to celebrate utility, keeping it authentic and sharing the resulting energy. In this way we not only serve the core, but democratically spread the love and expand the sports and activities we ourselves are so passionate about.

Bell produce bike helmets for all riders be they Mountain Bike, Road, BMX or Downhill. They also cater for the everyday cyclists with cost effective, functional and safe bicycle helmets.

The Bicycle Store is an authorised dealer of Bell bike helmets.