Always at the forefront of technical innovation and style, Champion pioneered and patented reverse weave sweatshirts and then went on to develop the first cotton football jerseys, the first hooded sweat, the first reversible tee, the first breathable mesh short and the first comfortable, supportive running bra for women in 1977, revolutionising women’s approach to sport.

Today, Champion is a global, authentic brand offering the best combination of performance, technology and great design. 

The Bicycle Store is an authorised dealer of Champion sportswear.