Avid is part of the SRAM group of companies that entered the cycling market in 1991. Avid manufactures a range of bicycle hydraulic and mechanical disc brakes, rim brakes and other braking components, such as pads and parts. For a safer and smoother cycling experience, bike disc brakes are one of the most important components. In competitive cycling situations, the bicycle brakes need to able to handle the pressure of sudden braking, and Avid’s products can do this. The continuous production of high quality cycling brakes and bike components from Avid has earned them the respect of mountain bikers everywhere.

Sure, brakes stop your bike, but at Avid, our goal is to help you fly.

Our job is simple; to give you brakes that operate so predictably and effortlessly that you forget all about them and just and enjoy the ride. Whether you’re blazing down a hill, picking your way through a rock garden or bobbing and weaving through the trees, nothing helps you go faster than knowing you’re in control—and no one puts you in control like Avid.

The Bicycle Store is an authorised dealer of genuine Avid bike parts.